论文部分内容阅读
市场营销实训课程在高职高专市场营销专业课程体系中是极其重要的专业实践课。分析目前市场营销实训课程实施过程中普遍存在的问题,探讨高职高专市场营销实训课程的教学改革,从教学软硬件建设,教学方式,学情,师资队伍配套建设,实践教学组织管理,考核体系,课证结合等不同角度提出改革建议,并对本校实训课程教学改革的初步效果进行了评价。
Marketing training courses in vocational education marketing system is extremely important professional practice class. This article analyzes the problems existing in the implementation of marketing training courses at present, and discusses the teaching reform of marketing training courses in higher vocational colleges. From the teaching software and hardware construction, the teaching methods, the study conditions, the construction of teaching staff, the practice teaching management , Assessment system, combination of evidence and other different perspectives put forward suggestions for reform, and the initial results of teaching reform of training courses in our university were evaluated.