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随着西部大开发战略的实施以及近年来中国电视事业改革进程的加快，西部电视事业发展问题受到了业界和学术界的高度重视。该问题的核心是：如何把握和利用历史机遇，克服内部和外部的不利因素，最终改变西部电视传播在国内区域间电视传播格局中的弱势地位。一、东西部电视传播
With the implementation of the strategy for the great development of the western region and the acceleration of the reform of the television industry in China in recent years, the development of the television business in the west has received great attention from the industry and academia. The core of the issue is how to grasp and utilize historical opportunities, overcome the internal and external unfavorable factors, and finally change the disadvantaged position of the western television broadcasting in the television broadcasting pattern in the interregional regions. First, the eastern part of the television transmission