论文部分内容阅读
营销界流行一句话:新品推广,十有九败。大量事实证明,确实如此!那么,如何才能从这种怪圈中走出来呢?怎样才能避免工作从“终点又回到起点”呢?怎样才能避免失败,成为新品推广高手?新品推广是否有规律可循?其实,从多类新品推广所取得的经验进行分析总结看来,既然是新产品推广,就会有新的规则,就应该制定新的、自己的、有针对性的品牌标准。新品推广真正的共性规律就应该是——制定自己的个性标准。
Marketing a popular word: new product promotion, ten in all cases. A lot of facts have proved that indeed! So, how can we come out from this cycle? How to avoid the work from the “end to back to the starting point”? How to avoid failure, become new product promotion master? In fact, from the analysis of the experience gained from the promotion of many new products, it seems that since there will be new rules for the promotion of new products, new and targeted brand standards should be formulated. New promotion of the real common law should be - to develop their own personality standards.