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日前,传媒的迅速发展在带来可喜成绩的同时也带来了不容忽视的问题,传媒高度的“商业化”运作、政府监管的无效、新闻法规的缺位、受众的非理性,使媒介生态产生了失衡的倾向。媒介良性发展需要机制的制衡,媒介性质定位,决定要从行政和市场双方面建立合理有效的媒介制约机制,双轨并行,促使媒介生态平衡、稳定、健康的发展。
Recently, the rapid development of the media brought gratifying achievements as well as issues that should not be overlooked. The high degree of “commercialization” of the media, the ineffectiveness of government regulation, the absence of press laws and the irrational audience make Media ecology has an imbalance tendency. The sound development of the media requires the checks and balances of the mechanism and the orientation of the media. It is decided that a rational and effective media control mechanism should be set up from both the administrative and the market sides and be coordinated on a two-track approach so as to promote a balanced, stable and healthy development of the media.