论文部分内容阅读
随着全球经济一体化的飞速发展,会展业作为新型的第三产业产生了巨大的经济带动效益。但中国目前的会展行业水平较发达国家差距明显,特别在会展品牌建设方面十分薄弱,地域差异不明显,成功的会展品牌更是稀疏。本文以义乌市为例,透过对当前会展品牌的分析,结合地域文化现实因素考量,对中小城市会展地域品牌建设提出建议。
With the rapid development of global economic integration, the exhibition industry as a new type of tertiary industry has generated enormous economic benefits. However, the current level of China’s convention and exhibition industry is more obvious than that of the developed countries. In particular, the brand building in the exhibition is very weak, the geographical differences are not obvious, and successful exhibition brands are sparse. In this paper, Yiwu City, for example, through the analysis of the current exhibition brand, combined with the considerations of regional cultural reality, to make suggestions for regional brand building MICE.