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从通用汽车到上汽集团再到克莱斯勒,53岁的墨斐还是希望能够为挽回美国汽车的颜面而奋斗,但事情也许比他想象得更难,此时的中国汽车市场早已不是当年在通用汽车与丰田汽车在全球汽车市场缠斗惨烈的时候,有几个通用高管还能想起曾经在中国创造通用辉煌业绩的墨斐(PhilMurtaugh)?2004年,通用汽车在中国实现创纪录的49.2万辆的销售业绩,市场份额从2001年的2%增至9.4%,领先丰田汽车近6个百分点。无论是当时还是后来几年,中国市场始终是通用汽车在和丰田的全球较量中最能够找回颜面的地方。
From GM to SAIC to Chrysler, 53-year-old Murphy still hope to be able to restore the face of the United States and the car to fight, but things may be harder than he imagined, then the Chinese auto market is not the year at General Motors and Toyota Motor Market in the global battle when the tragedy, several general executives can remember once in China to create common brilliant performance of Murphy (PhilMurtaugh) 2004, General Motors in China to achieve a record 492,000 Sales, market share from 2% in 2001 increased to 9.4%, leading Toyota Motor nearly 6 percentage points. Whether it was then or a few years later, the Chinese market was always where General Motors was most able to recover its facets from Toyota’s global contest.