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随着数字时代的到来,计算机网络逐渐渗透到百姓的生活及企业的生产经营中,给网络广告提供了灵活的发布平台,网络广告凭借其良好的互动性、投放的精准性、以及极强的渗透性,实现了大范围与精准性的有机结合,向传统广告提出前所未有的挑战。网络广告不仅履行商业职能,同时也实现了社会功能,由于互联网环境的特殊性,对网络广告的监管是必须面临的现实问题。一、网络广告的特点网络广告是指利用国际互联网在广告主与受众
With the advent of the digital age, computer networks have gradually infiltrated the life of the people and the production and operation of enterprises, providing a flexible platform for publishing online advertisements. With its good interaction, accuracy of delivery and strong Permeability, to achieve the organic combination of large-scale and accuracy, to the traditional advertising unprecedented challenge. Internet advertising not only fulfills commercial functions but also realizes social functions. Due to the particularity of the Internet environment, the supervision of online advertising is a real problem that must be faced. First, the characteristics of online advertising Online advertising refers to the use of the Internet in advertisers and audiences