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作为一种文化产品,品牌化的电视栏目具有商业品牌的共性特征。在市场经济条件下,大部分的媒介产品内容是以商品形式走向大众消费市场的。为了增强竞争能力,制定和实施以品牌为核心的经营战略,就成了现代媒体管理的当务之急。从文化的角度看,品牌化的栏目是电视文化的优秀代表;从市场的角度看,它是电视业的核心产品;从观众
As a cultural product, branded television programs have the common characteristics of commercial brands. In the market economy, most of the media products are in the form of products to the mass consumer market. In order to enhance the competitiveness, to develop and implement the brand as the core business strategy, has become the top priority of modern media management. From a cultural point of view, the branding section is an excellent representation of the television culture; from a market perspective it is the core product of the television industry; from the audience