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2003年5月8日,中央电视台一套改版,在午夜时分设置了一档电视剧场,每次播出两集电视剧。今年9月1日,中央电视台再次对午夜剧场进行改版,取名《星夜剧场》,时间提前到23:10分播出。这次调整,将对中央电视台的收视起到三个方面的影响:首先,电视剧提前播出,将使得收看22点档《晚间新闻》的观众顺利过渡到电视剧,提高23点档的收视率;其次;《星夜剧场》与晚间黄金剧场仅相隔一个半小时,两档电视剧将形成联动,延长黄金
May 8, 2003, a set of revision of CCTV, at midnight set a file television theater, each broadcast two episodes of TV series. September 1 this year, CCTV once again revised the midnight theater, named “Starry Night Theater,” ahead of time to 23:10 broadcast. This adjustment will affect CCTV’s viewing in three ways: First, the drama broadcast in advance will allow the audience watching the 22 o’clock “Evening News” to make a smooth transition to the TV series and raise the audience rating of 23 o’clock; Second, “Starry Night Theater” and the evening Golden Theater only one and a half hours apart, two dramas will form a linkage to extend the gold