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作为表达想象力丰富的故事和把独具一格的特征人格化的手段,动画广告是用动画的形式表现广告理念的一种有效的广告类别,它能将想象力与现实结合在一起,但是广告与动画之间的关系还是几起几落,先是早起极度依赖动画,继而多年不曾问津,随后在现今又再度被运用发展,但若称此为主流并不确切。如何评价当今动画与广告的关系?
As a means of expressing imaginative stories and personalizing the distinctive traits, animated ads are an effective category of ads that represent an advertising concept in the form of animations that combine imagination with reality, but advertisements And the relationship between the animation or a few, the first rise extremely dependent on the animation, and then for many years have not been interested, and then again in the use of development, but if this is not the mainstream. How to evaluate the relationship between today’s animation and advertising?