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随着旅游业的发展,旅游业与电子商务业结合成为一个趋势,在旅游业与电子商务结合的进程中,出现很多问题,本文通过分析我国旅游电子商务的发展现状,提出了我国电子商务中存在的主要问题,并根据存在的问题提出了相应的对策。21世纪以来,随着百姓生活水平的提高,对精神层面的需求逐渐增强,旅游业这个朝阳产业迅猛发展。在这个时期内,网络营销,电子商务连续几年都保持较高的增长速度,因此,旅游产品通过电子商务这样一个平台进行营销将对旅游产业和
With the development of tourism, the combination of tourism and e-commerce has become a trend. There are many problems in the process of combining tourism and e-commerce. By analyzing the current situation of the development of e-commerce in tourism in our country, The main problems exist and put forward corresponding countermeasures according to the existing problems. Since the 21st century, with the improvement of people’s living standard, the demand for the spiritual level has been gradually enhanced, and the tourism industry has developed rapidly. During this period, online marketing and e-commerce have maintained a relatively high growth rate for several years in a row. Therefore, marketing of tourism products through such a platform as e-commerce will have a great impact on tourism industry and