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随着时代和商品经济的繁荣与发展,商店如同雨后春笋般在大街小巷随处可见,为了适应社会发展要求,商店名称的研究日益迫在眉睫。商业店名不仅是一种具有识别作用的语言符号和传递商业信息的载体,更重要的是对社会政治、经济、文化、心理和时代精神的内在反映。本文从语言学角度,以美团网上搜集到的秦皇岛商店名称作为研究对象,采用实证法、理论分析法,试图从店名结构和语言特征两个角度,对商店名称语言进行系统而深入的考察和研究。
With the prosperity of the times and commodity economy, the shops are mushroomed in the streets and alleys. In order to meet the requirements of social development, the research on the name of shops becomes more and more urgent. The name of commercial store is not only a carrier of linguistic symbols and business information that can be identified, but more importantly reflects the inner politics, economy, culture, psychology and spirit of the times. This article, from the perspective of linguistics, takes Qinhuangdao store name collected by Meituan Online as the research object. Empirically and theoretically analyzes the method, and attempts to make a systematic and in-depth examination of the store name language from the perspectives of store name structure and language characteristics. the study.