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一些品牌创立几十年,依然在市场上炙手可热。而有些品牌却沉沉浮浮,或许可以东山再起,或许默默无闻。酷品牌何以“酷”?“酷”的奥秘到底是什么?一些品牌就是比别的品牌酷!你很难确切解释为什么,但唯一能确定的是,那些更具有反叛性的品牌会赢得人们更多的关注。譬如20世纪50年代美国帆布鞋品牌匡威(Converse)—它代表永恒不灭的创造力,20世纪90年代英国时尚服装零售商FrenchConnection旗下的FCUK品牌—推出
Some brands have been in the market for decades. However, some brands may be floating up and down, perhaps they may make a comeback and may be obscure. What is the mystery of the cool brand’s “cool”?“Cool”? Some brands are cooler than others! It’s hard to explain exactly why, but the only thing that is certain is that those brands that are more rebellious Will win more attention from people. For example, in the 1950s, the American canvas shoe brand Converse, which stands for immutable creativity, was launched in the 1990s by British fashion apparel retailer French Connection’s FCUK brand.