论文部分内容阅读
年初的时候,一位客户根据上年底修订的战略对公司组织架构和关键岗位做了调整。调整的方向一是增加了几个新产品,二是把销售权集中在了公司的营销中心。执行半年下来,发现这样做问题很大:新产品在市场上没有得到预期的响应,营销中心也无力把握这么多产品,整体销售反而不如原来产品少的时候。无奈之下这位客户匆忙决定暂停新产品的
At the beginning of the year, a customer adjusted its organizational structure and key positions according to the strategy revised late last year. First, the direction of adjustment is the addition of several new products, the second is to focus on sales of the company’s marketing center. The implementation of six months down and found that doing so is a big problem: the new product did not get the expected response in the market, marketing centers are unable to grasp so many products, the overall sales instead of less than the original product. In desperation the customer hastily decided to suspend the new product