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近几年,随着媒体的关注和传播,“剩女”已经作为一个特殊的社会群体出现在公众视野中,“剩女”现象已然成为一个社会问题吸引了大众的视线。文章研究了以新浪网为代表的网络媒体塑造“剩女”群体形象的报道特点和对这一群体的媒介形象呈现。对如何重塑“剩女”在网络媒体新闻报道中的形象这一问题提出了相应的对策。
In recent years, with the media’s attention and dissemination, “left women ” has appeared in the public view as a special social group. The phenomenon of “left women ” has become a social issue that has attracted public attention. The article studies the characteristics of the coverage of “Left Female” group image represented by Sina media and the media image presentation of this group. How to reshape the “left women ” in the network media coverage of the issue of the issue put forward the corresponding countermeasures.