论文部分内容阅读
日本企业在成长战略中非常重视海外市场,日本国内由于人口减少等原因市场规模不断缩小,为了保持持续性增长,就必须加强在海外市场的销售。海外市场中,中国由于距离近、生产方面也有密切联系,因此是众多日本企业关注的市场之一。自中国加入WTO日本企业开展中国内销业务已经过了10几年。当初手足无措的日本企业,随着时间的推移建立了牢固的基础,
Japanese companies attach great importance to overseas markets in their growth strategies. Due to declining population in Japan, the market size has been shrinking. In order to maintain sustained growth, sales in overseas markets must be strengthened. Among overseas markets, China is also one of the markets where many Japanese enterprises are concerned because of its proximity and production. Since China’s accession to the WTO, Japanese companies have been conducting domestic sales in China for 10 years. Japanese companies, who had no idea what to do with them, built a solid foundation over time,