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传统制造业转型,是找到能飞的风口,还是专注一个领域做透?雷士照明的实践表明,后者更容易取得成功。众所周知,中国企业擅长价格战,在进行市场竞争时,往往会用价格来确立市场地位。然而,随着制造业的成本优势逐渐消失,价格战越来越难以为继。正如有什么样的政治家,就有什么样的选民。同样的道理,什么样的消费者会造就什么样的企业。以往中国企业用价格战屡试不爽,原因在于消费者总体收入低,对价格敏感。企业转型做高端产品呢?市场需求必定会大幅减少,因为
Traditional manufacturing restructuring, is to find the outlet to fly, or focus on one area to do? NVC lighting practice shows that the latter is more likely to succeed. As we all know, Chinese enterprises are good at price wars. When conducting market competition, they often use price to establish their market position. However, the price war has become more and more unsustainable as the cost advantage of the manufacturing industry gradually disappears. Just as what kind of politicians, there is what kind of voters. The same token, what kind of consumer will create what kind of business. In the past, Chinese enterprises have tried their best with the price war because consumers have low overall income and are price-sensitive. Business transformation to do high-end products? Market demand will be significantly reduced, because