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近年来,随着频道数量激增,新媒体崛起,媒体受众呈现碎片化趋势,电视媒体的市场竞争日趋激烈。在此背景下,电视媒体要想扩大传播声音,提高竞争优势,扩大影响力,必须借助新的传播载体,进行全方位、立体化的整合推广,从“一次传播”迈进“二次传播”。电视媒体进入“二次传播”新时代去年10月,广电总局下发的文件要求“各广播电视播出机构要坚持把社会效益放在首位,不得单纯以收视率
In recent years, with the surge in the number of channels and the rise of new media, media audiences have become fragmented and the market competition in television media has become increasingly fierce. In this context, in order to expand the voice of broadcasting, enhance the competitive advantage and expand its influence, the television media must make full and comprehensive promotion with the help of new communication carriers, from ”one communication“ to ”two“ spread”. Television media into the “secondary communication ” a new era In October last year, SARFT documents issued "all radio and television broadcaster must adhere to the social benefits first, not simply to the ratings