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2001年12月6日,中国广电集团的旗舰下水了。挑战:“航母”下水的外部环境就在几天后,12月11日,中国正式成为了世贸组织的成员。时下中国最流行的口号莫过于“迎接WTO的挑战”。毋庸讳言,中国广电集团的出现就是对这一口号最好的体现。在经济全球化的背景下,大众传媒市场走向进一步的自由竞争,媒体巨无霸们支配着全球大众传媒市场。这些传媒产业巨头以其巨大的资金规模,先进的产业结构、强大的市场扩张、大量的科研投入,国际性的营销网络,不断扩张自己在国际传媒市场
December 6, 2001, China Radio and Television Group’s flagship launched. Challenges: “Aircraft carrier ” The external environment of launching a few days later, on December 11, China officially became a member of the WTO. Nowadays, the most popular slogan in China is “to meet the WTO challenge.” Needless to say, the emergence of China Radio and Television Group is the best manifestation of this slogan. In the context of economic globalization, the mass media market moves toward further free competition and the media giant dominate the global mass media market. These media industry giants with their huge capital scale, advanced industrial structure, strong market expansion, a lot of research investment, international marketing network, expanding their own in the international media market