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目的评价河北省16个结核防治项目县开展的不同形式结核病防治宣传活动的效果,分析不同结核病防治宣传活动的成本效益。方法利用河北FIDELIS结核病控制项目月报、季报和实施报告获得就诊患者数、不同结核病防治宣传活动开展的频度和成本。利用调查表,随机调查初诊患者的就诊信息来源。结果就诊患者就诊信息的3个主要来源是墙体广告(占26.4%)、电视(占17.4%)和政府布告(占15.1%)。在不同宣传活动中,获得一个就诊患者的平均成本从低到高依次为政府布告、电视、广播、墙体广告和宣传单/画。结论在开展结核病防治宣传活动时,应该结合当地实际情况,针对不同目标人群开展不同形式的宣传活动。充分利用政府布告、墙体广告和电视等覆盖面广,可信度高,成本效益好的宣传活动手段。
Objective To evaluate the effectiveness of different forms of tuberculosis prevention and control campaigns in 16 TB control counties in Hebei Province and analyze the cost-effectiveness of different tuberculosis prevention and control campaigns. Methods The monthly and quarterly reports of FIDELIS tuberculosis control project in Hebei Province were used to obtain the frequency of patients and the frequency and cost of different tuberculosis prevention and control publicity campaigns. Using a questionnaire, random visits to newly diagnosed patients were treated as sources of information. Results The three main sources of patient information were wall advertisement (26.4%), television (17.4%) and government bulletin (15.1%). The average cost of getting a patient out of different campaigns was in the order of government bulletins, television, radio, wall advertisements and leaflets / paintings from low to high. Conclusion In carrying out TB prevention and treatment publicity activities, different forms of publicity activities should be conducted for different target groups according to the actual local conditions. Make full use of government propaganda, wall advertisements and television coverage, credibility and cost-effective means of propaganda.