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新闻传播活动是传播者和受众间的双向交流活动,调整好传受双方的关系对于实现两者间有效传播具有重要意义。西方传播学十分重视传播技术与技巧,尤其是受众研究正日益成为其研究的重要领域,为实现有效传播服务。“群众办报”思想是无产阶级新闻工作的基本思想,是马克思主义人民报刊思想在中国的延伸与发展。毛泽东在1948年《对晋绥日报编辑人员的谈话》明确提出这一思想:“我们的报纸也要靠大家来办,靠全体人民来办,靠全党来办,而不能只靠少数人关起门来办”。作为毛泽东新闻理论的基本观点,群众办报思想体现了无产阶级新闻工作的基本方针、目的和方法。
News communication activities are two-way communication activities between communicators and audiences. It is of great significance to adjust the communication between the two parties so as to achieve effective communication between the two. Western communication attaches great importance to communication technologies and techniques, and in particular, audience research is increasingly becoming an important area for its research, in order to achieve effective communication services. The idea of “running the newspaper by the masses” is the basic idea of the proletarian news work and the extension and development of the Marxist people’s press ideas in China. Mao Zedong’s “Conversation with Editorial Staff of Jin Sui Daily Daily” in 1948 explicitly put forward the idea: “Our newspapers also depend on everyone to do it, rely on the entire people to do it, rely on the whole party to do it, and can not rely solely on the minority From the door to do. ” As a basic view of Mao Zedong’s news theory, the idea of running the newspaper by the masses embodies the basic principles, objectives and methods of proletarian news work.