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随着社会的不断发展,对于现代平面广告的设计要求越来越高,目标不仅仅限于最初的商务宣传,还要从视觉上刺激观赏者的观赏欲望。作品不仅要有明显的时代特征,还要有丰富的文化底蕴增加内涵,每个作品都能充分体现作者的独立特征,形成良好的视觉欣赏效果。文章以传统的中国绘画意境为出发点,对如何在设计中体现深远的艺术意境进行全方位的探讨分析。
With the continuous development of the society, the design requirements for modern print ads are getting higher and higher. The goal is not only limited to the initial business promotion, but also visually stimulating the viewing desire of viewers. Works not only have obvious characteristics of the times, but also rich cultural connotations to increase connotation, each work can fully reflect the author’s independent characteristics, the formation of a good visual appreciation. The article takes the traditional artistic conception of Chinese painting as the starting point, and makes an all-round discussion on how to embody the artistic conception in the design.