论文部分内容阅读
从凌渡开始,上海大众打破了朗逸家族宜家宜商的形象,开启了品牌的运动模式,凌渡以一种全新的姿态向外界表明了它的态度,奔跑的时代来了,而它即将成为家族的领跑者。打破与启示如果将成都车展上凌渡的首次亮相作为上海大众抛出的一个信号,那么接下来的一系列营销活动无疑将凌渡的热度提到了新的高度。借助于热播真人秀节目《奔跑吧兄弟》的合作,一度以沉稳、大气为标签的上海大众的“转型”大幕正式开启,被定义为“宽体轿跑”的凌渡就是其打破陈规的开山之作。首先,凌渡名字里的“渡”字有跨越之意,而英文“Lamando”在西班牙语
Starting from Lingdu, Shanghai Volkswagen broke the image of IKEA IKEA merchants and opened the brand sports mode. Lingdu showed its attitude to the outside world with a brand new attitude. The era of running came and it is about to become The leader of the family. Broke and Inspiration If the first appearance of Lingdu at the Chengdu Auto Show is a signal from Shanghai Volkswagen, then the next series of marketing activities undoubtedly brought the heat of Lingdu to a new height. With the help of the reality show “Running Brothers”, Shanghai Volkswagen, the once-staged and atmospheric label, officially opened the “Transformation” scene and was defined as the “Widebody Coupe” Is its breaking the rules of the mountains for. First of all, there is a leap in the meaning of “crossing” in Ling’s name, and the English word “Lamando” in Spanish