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在激烈的货运市场竞争和复杂的运输市场环境中,尽管铁路货物周转量稳步增长,但其在货物运输市场的份额面临下降趋势。根据铁路货运市场、营销工作的现状,指出解决问题的具体策略,进一步提出一些改进建议,以提高铁路运输企业适应市场能力,提高市场竞争力,扩大运输市场份额。
In the fierce competition in the freight market and complex transportation market environment, despite the steady growth of railway freight turnover, its share in the freight transportation market is facing a downward trend. According to the status quo of railway freight transportation market and marketing work, the paper points out the specific tactics to solve the problem, and puts forward some suggestions for further improvement so as to improve the ability of railway transportation enterprises to adapt to the market, enhance the market competitiveness and expand the transportation market share.