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当今信息传播已经突破了传统媒体传播的界限,进入了全媒体时代。由报纸、杂志、广播电视等传统媒体和互联网、微博等媒介组成了一个全新概念的媒介传播途径,并使得各种信息传播更快、更广,同时,也使得媒体之间的竞争更为激烈。那么在这种背景下,传统媒体,特别是广播主频道如何发挥自身优势,与时俱进,在激烈的竞争中做大做强呢?笔者认为应在以权威性扩大影响力、提升能力、整合资源等方面拓宽生存空间和发展空间。
Today’s information dissemination has broken through the boundaries of traditional media and has entered the all-media era. By the newspapers, magazines, radio and television and other traditional media and the Internet, microblogging and other media to form a new concept of media channels and make all kinds of information dissemination faster and wider, but also makes the media more competition fierce. So in this kind of background, how can the traditional media, especially the main channel of broadcasting, exert its own advantages, advance with the times and become bigger and stronger in the fierce competition? In my opinion, it is necessary to expand the influence with the authoritative ability, Integration of resources to broaden the living space and space for development.