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多变的时代就有多变的需求,在市场竞争日趋激烈的社会大环境中,企业自身与消费者之间的关系不仅仅是一种产品的交流关系,更是一种社会文化的交流关系。由于对产品的审美创造总是围绕着一定社会目的性进行,所以在产品设计上要求尽可能多地体现人的需要层次。设计的目的是什么?长久以来,人们把设计看作是满足实用需要或者说物质需要的直接手段,对市场中商品的心理需求层次从“只要有、用得着”发展到“必须是”“功
In an era of changing market, there is an ever-changing demand. In an increasingly competitive market environment, the relationship between the enterprise itself and the consumers is not only a product’s exchange relationship, but also a social-cultural exchange relationship . As the aesthetic creation of the product is always around a certain social purpose, so the product design requires as much as possible to reflect the level of human needs. What is the purpose of design? People have long regarded design as a direct means of meeting practical needs or material needs. The level of psychological needs of goods in the market must be changed from ”to “ Is ”" work