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当下“跨区域合作”、“台网联动”早已成为关注的焦点,各家对此观点纷呈、见解不一,而复杂事物背后的本质或源头往往是简单的,我们如何才能透过现象把握本质?其实,“跨区域合作”、“台网联动”已是互联网+时代下传统电视媒体模式变革的大势所趋,若要把握其变革的深层动因和未来营势,须从固有的竞争模式中跳脱出来,从整个数字营销时代的大背景出发,方可寻到市场的突破口。而对于一直坚持以跨区域合作、多台多网合作为方向的深圳地面来讲,在
At present, “cross-regional cooperation” and “network linkage” have long been the focus of attention. Various opinions and opinions are different from each other. The essence or source behind complicated things is often simple. How can we penetrate In fact, the “cross-regional cooperation”, “network linkage” has become the trend of the traditional television media under the Internet era + change, to grasp the underlying causes of its change and the future trend of the trend, must be Escape from the inherent mode of competition, from the background of the entire digital marketing era, we can find a breakthrough in the market. For the Shenzhen ground that has always insisted on cross-regional cooperation and multi-network cooperation as the direction,