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在O2O最核心的部分——线上和线下、商家和顾客之间的价值传递上,室内精准定位是技术上最关键的一步。在O2O实践中,只有足够精准的定位和确认,才能有效地提升线上和线下、商家和顾客之间的价值传递。移动互联网时代,各种基于位置定位的LBS应用也越发普遍。早期的LBS常打社交牌,但无论是国外的Foursquare还是国内街旁、切客都没能活太好。而在O2O这个备受关注且应用广泛的趋势上,传统LBS应用的最大弊端是基于民用GPS或者用户主动checkin的定位模式精度较低,于是越来越多的精准定位模式开始受到人们关注。
In the core part of O2O - online and offline, the value of the transfer between businesses and customers, indoor precise positioning is the most technically crucial step. In O2O practice, only accurate and precise positioning and validation can effectively improve the online and offline delivery of value between merchants and customers. In the era of mobile Internet, various location-based LBS applications are also more prevalent. Early LBS often play social card, but whether it is foreign Foursquare or domestic street, cut off all failed to live well. In O2O this closely watched and widely used trend, the biggest drawback of the traditional LBS applications is the accuracy of the positioning mode based on civilian GPS or user-initiated checkin is low, so more and more precise positioning mode began to be people’s attention.