论文部分内容阅读
当前,国际市场已进入以名牌产品竞争带动企业发展的阶段。多年来,国际上多次评估驰名商标和名牌产品,由于种种原因,我国企业很少榜上有名。因此,在国际市场竞争中,我们往往处于不利地位,不少产品甚至以低价位参与竞争,有的产品虽然以外商合资身份进入市场,但只收到很低的利润,这当中造成的损失可以说无法估量。据市场调查,继外国名酒进入中国市场之后,近年来,外国名烟也长驱直入中国广阔的市场。据统计,洋酒品种已达400多种,年销量已在10万箱以上。至于外国名车、名电器、名设备等等对中国市场的冲击就更可想而知了。国内发达地区尚且难以应对这一严峻局面,处于落后地区的贵州,由于
At present, the international market has entered the stage of brand-name product competition to drive business development. Over the years, many international companies have evaluated well-known trademarks and brand-name products. Due to various reasons, Chinese enterprises are rarely listed. Therefore, in the international market competition, we are often at a disadvantage. Many products even participate in competition at low prices. Some products enter the market as foreign joint ventures, but they only receive very low profits, resulting in losses. It can be said that it cannot be measured. According to market research, following the entry of foreign wine into the Chinese market, in recent years, foreign cigarettes have also driven into China’s vast market. According to statistics, foreign wine varieties have reached more than 400 kinds, and annual sales volume has been more than 100,000 boxes. As for the impact of foreign cars, electric appliances, famous equipment, etc. on the Chinese market, it is even more conceivable. The developed regions in China are still unable to cope with this grim situation and are in a backward area of Guizhou, due to