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标志是企业核心思想的浓缩,是一个企业有关管理模式、经营理念、文化背景以及品牌个性的体现,对企业品牌的全方位塑造与未来发展起着重要的作用,是企业成功发展所必不可少的利器。一个成功的标志,在一定程度上能为企业获取大众的好感,增加大众对品牌的印象,提升品牌的忠诚度,从而为企业获得潜在价值,带来更好的经济效益。
Logo is the concentration of the core idea of the enterprise, which is an embodiment of the management mode, business philosophy, cultural background and brand personality of an enterprise. It plays an important role in the all-dimensional shaping and future development of an enterprise brand, and is essential for the successful development of an enterprise Cutlery. A successful sign, to a certain extent, can get the public’s goodwill, increase the public’s impression of the brand, enhance the brand’s loyalty, so as to obtain the potential value of the enterprise and bring better economic benefits.