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当前,我们正处在历史大变革的新时代。活跃在中国领导舞台上的各级领导者,正以一个新的形象,新的内涵展现在四化建设和改革开放进程中。而对这样一个新的变革的历史时期,必然会历史地、客观地要求现代领导屏弃与时代进程不相符合的落后陈腐的意识,同时,也必然会要求现代领导确立崭新的意识。因为,意识的发展是与历史时代前进同步的,作为社会进步象征的现代领导者,其意识不仅具有社会性、多维性,而且要具有创造性和超前性。公共关系学是当代商品经济发展的必然产物,作为一门新兴的理论科学,具有强烈的时代感和广泛的应用性。公共关系即指一定社会组织为了增强内部员工和外部公众的支持和信任,为其自身目标的实现,为创造一个良好的社会关系环境,所采取的一系科学的政策、方针、策略和方法。它即是一门不断发展
At present, we are in a new era of great changes in history. Leaders at all levels who are active in the leadership of China are emerging in the process of the four modernizations and reforms and opening up with a new image and new connotation. The historical period of such a new revolution will inevitably require historical leaders to disregard the backward and obsolete consciousness that is inconsistent with the progress of the era. At the same time, it will inevitably require modern leaders to establish new consciousness. Because the development of consciousness is synchronized with the advancement of the historical era. As a symbol of social progress, modern leaders have not only their social consciousness, but also their creativity and advancement. Public relations is an inevitable product of the development of modern commodity economy. As a new theoretical science, it has a strong sense of the times and a wide range of applications. Public relations refers to a series of scientific policies, guidelines, strategies, and methods adopted by certain social organizations in order to enhance the support and trust of internal employees and the external public, to achieve their own goals, and to create a good social relationship environment. It is a constant development