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我们的调查发现,这次群发灾难之所以引发如此巨大的公众质疑,就在于企业CSR战略管理、履行的不足。企业以营销效果论慈善民营企业有着清晰的治理结构,世在震后的慈善
Our survey found that the mass public disaster caused by this mass disaster was due to the lack of fulfillment of CSR strategy management. Corporate marketing effectiveness of charitable private enterprises have a clear governance structure, the world charity after the earthquake