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这是一个攀岩爱好者心知肚明的道理:在攀岩的时候,有的道路爬上去总会掉下来,但总会有一条道路,每个人都能顺利从这条道爬上去。站在下面的人总是坚信,只要有一个人从这条道爬上去了,我也就有信心能够爬上去。三人行广告公司董事长胡栋龙就是一个不折不扣的攀岩爱好者。在他看来,攀岩的道理就是现代品牌竞争的道理——当市场上已经充斥了太多的营销手段和宣传渠道时,广告主需要的只是一条简单易行、直达目标的选择,这正如那条人人都能爬上去的攀岩成功之路一样。在这个媒体爆炸的时代,央视就是一条这样的路。
This is a well-known reason for a climber: when climbing, some roads will always fall, but there will always be a road where everyone can climb smoothly. People who are standing below always believe that as long as one person climbs up from this path, I am confident that I can climb up. Three-line advertising company chairman Hu Donglong is an out-and-out rock climbing enthusiasts. In his opinion, the truth of rock climbing is the reason for modern brand competition - when the market is already flooded with too many marketing tools and channels of advertising, advertisers need an easy and targeted choice just like that The same is true of the rock climbing success that everyone can climb. In this era of media explosion, CCTV is one such way.