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刚刚过去的春节假期,全国家用空调市场同比增长好于往年。一方面是今年冬季天气寒冷,新年夏季很可能再出现酷暑,趁着春节商场打折优惠,部分消费者选择提前购买空调,这样不用担心夏季空调销售高峰期安装难的问题。另一方面,原材料上涨加上通货膨胀,节后空调涨价预期越来越强烈,赶在涨价前购买空调也是春节空调销量增长的一大因素。
Just past the Spring Festival holiday, the national home air conditioner market grew better than in previous years. On the one hand, cold weather this winter, the New Year summer is likely to be another summer heat, take advantage of the Spring Festival shopping malls discount, some consumers choose to buy air conditioning in advance, so do not worry about the summer peak air-conditioned installation difficult problem. On the other hand, rising raw materials coupled with inflation, postganglionic air-conditioning prices are expected to become more intense, in time for the purchase of air-conditioning prices before the Spring Festival air-conditioning sales growth is also a major factor.