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CI或CIS(企业识别系统)作为一门现代企业管理的实用型学科正在日益发挥出其不可估量的作用。今天,形象资产每投入1美元获得227美元的论断已被中国企业界普遍接受。随着我国的改革开放,市场经济体制不断完善,企业的市场经营已面临着越来越严峻的挑战。经济在快速成长,工业水平在不断提高,使得竞争企业在生产能力上趋向同质化;由于教育水平的提高及生活消费水平的增长,消费者的购物行为日趋复杂,且对产品质量及
CI or CIS (corporate identification system) as a practical subject of modern enterprise management is increasingly playing an inestimable role. Today, the assertion of $227 for every dollar spent on image assets has been widely accepted by the Chinese business community. With China’s reform and opening up, the market economy system has been continuously improved, and the market management of enterprises has faced increasingly severe challenges. The economy is growing rapidly, and the industrial level is continuously improving, which makes the competitive enterprises tend to be homogenous in terms of production capacity. As the level of education and the level of living consumption increase, consumers’ shopping behavior becomes increasingly complex, and the quality of products