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在开往北京的城际列车上,我们利用仅有的半小时车程,做着采访前的最后准备。这期间,我忽然意识到,这次对中国广告协会民航委员会秘书长、百灵天路广告(北京)有限公司董事长李永先生的专访,似乎与许多“蓝色”的关键词有关,比如蓝天、蓝海,因为无论是民航广告行业,还是百灵天路的主营业务都与航空有关,因此当属蓝天范畴。而李永正大力开拓的机场超媒体,正是在民航广告媒体的竞争红海中,寻找到的一片更富核心竞争力和持续发展力的市场蓝海;再如蓝牙、蓝媒,百灵天路倾力打造的机场手机超媒体服务平台正是基于手机的蓝牙技术而衍生出的一个超级蓝媒。于是,蓝天、蓝海、蓝牙、蓝媒——一个蓝色系列的访谈主题就这样已经成竹在胸了。
On the inter-city train bound for Beijing, we used the only half-hour drive to do the final preparation before the interview. During this period, I suddenly realized that this interview with Mr. Li Yong, Secretary-General of Civil Aviation Committee of China Advertising Association and Chairman of Lark Advertising Co., Ltd. (Beijing) Co., Ltd. seems to be related to many key words of “Blue” Such as blue sky, blue ocean, because both the civil aviation advertising industry, or the main business of the Bailingtianlu and aviation are related, so the sky belongs to the category. And Li Yongzheng is vigorously developing the airport hypermedia, it is precisely in the competition of the civil aviation advertising media in the Red Sea, looking for a more core competitiveness and sustainable development of the market blue ocean; such as Bluetooth, Blue Media, Of the airport mobile phone hypermedia service platform is based on the phone’s Bluetooth technology and derived from a super blue media. As a result, blue sky, Blue Ocean, Bluetooth, Blue Media - a blue series of interviews with the theme of this has been at the forefront.