零售商与制造商的博弈

• 作 者: 宋远
• 出 处: 信息产业报道
• 发表日期: 2006年05期
• 关键词: 零售商 制造商 商品 品牌 零售企业 百货公司 质量 英国 生产 品种 规格 订货 出售

在美国,越来越多的消费者开始青睐商店自有品牌。因为,自有品牌产品不仅有和制造商产品不相上下的质量．而且拥有更低廉的价格“圣米高”,英国最大的零售企业——马狮百货公司所有出售商品的品牌。事实上,这一品牌的商品．并不是马狮公司自己生产的,马狮公司只是对商品提出品种、规格、质量的要求,直接向制造商订货。沃尔玛也擅长于类似的做法。

In the United States, more and more consumers are beginning to favor store-owned brands. Because, own-brand products not only have the same quality as the manufacturer’s products. And with the cheaper price of “San Miguel,” the largest retailer in the United Kingdom, the brand for all items sold by Horse Department Stores. In fact, this brand of goods. Horse Lion Company is not the production of their own, Ma Lion company just introduced varieties of goods, specifications, quality requirements, orders directly to the manufacturer. Wal-Mart is also good at a similar approach.