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3月15日,微信在“国际消费者权益日”发布了长达6000字的《微信朋友圈使用规范》,内容涉及信息发布、营销行为、数据使用规范。其重点划定了朋友圈内容的“红线”——涉及侵权、侵犯隐私类、色情、涉黑类及违法、虚假微商广告等内容均成为被禁对象。特别是“分享朋友圈可参与抽奖”、“不转不是中国人”等诱导分享、诱导关注类内容将受到重点处理。微信方面宣布,针对公众号通过红包、抽奖等方式诱导用户将营销
On March 15, WeChat issued the “Wechat Circle of Friends” specification of up to 6,000 words on “International Consumer Rights Day”, covering information dissemination, marketing practices and data usage specifications. Its focus delineated the contents of the circle of friends “red line ” - involving infringement, invasion of privacy, pornography, black-related and illegal, false micro-commercials and other content have become banned. In particular, “Share friends circle can participate in the lottery ”, “Do not turn not Chinese ” and other induced share, to induce the focus of content will be subject to focus. WeChat announced that for the public through the red envelopes, lottery, etc. to induce users to marketing