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开栏寄语这是一个思想枯萎的时期,又是一个“思想”过剩的年代。说它枯萎,是因为营销持续创新乏力,很多企业面对市场变得瞻前顾后,谨小慎微;说它过剩,则是因为总有人动辄靠怀疑经典来唬人。思想是营销战略的想象力,也是营销战术的创造力及灵魂。其实,中国市场从来都不缺少创新的基因,中国营销人也从来都不缺少想象力,而缺乏的是对营销
This is a period of withering thoughts and a surplus of “thoughts”. It said it wilted because of the continuous lack of marketing innovation, many companies look forward to the market to be cautious; to say it is excess, it is because there are always easily suspected by the classic bluffing. Thought is the imagination of marketing strategy, but also the creativity and soul of marketing tactics. In fact, the Chinese market is never lack of innovative genes, Chinese marketers have never lack of imagination, but the lack of marketing