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分析了顾客资产管理兴起的驱动因素,回顾和梳理了当前的顾客资产管理模型,结合平衡计分卡理论,构建了顾客资产管理的战略地图,并分析了顾客资产管理的未来研究主张。
The driving forces behind the rise of customer asset management are analyzed. The current customer asset management model is reviewed and combed. Based on the balanced scorecard theory, a strategic map of customer asset management is constructed, and the future research proposition of customer asset management is analyzed.