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企业运行B2C要求建立对外交流的平台--网站,但对中小企业来说,建立自己的网站存在诸多不利因素。B2C的最后一个环节是如何把产品和服务送到消费者手中,但通过网上订购的消费者具有地域上的很大分散性和购买数量的零散性,使得企业在配送产品和服务时很难使用已有的渠道。这是B2C模式的“一头一尾”问题。尽量选择网站建设和产品与服务配送社会化,在减少企业建立电子商务的初始成本的同时,最大化的发挥电子商务的优势,为中小企业的进一步大发展打好坚实的基础。
B2C business operations require the establishment of a platform for foreign exchange - the site, but for small and medium enterprises, the establishment of its own website there are many unfavorable factors. The last step in B2C is how products and services are delivered to consumers, but consumers who place an order online are highly geographically dispersed and purchase-fragmented, making it difficult for businesses to deliver products and services Existing channels. This is a B2C model “one after the other ” issue. Try to choose website construction and socialization of product and service delivery. While reducing the initial cost of establishing e-commerce, maximize the advantages of e-commerce and lay a solid foundation for the further development of SMEs.