路长全 2008年，考验中国企业

• 出 处: 成功营销
• 发表日期: 2008年Z1期
• 关键词: 寒冬 拐点 全球经济一体化 考验 民族汽车工业 股市泡沫 营销运作 营销专家 生存能力 营销总监

前瞻观点:随着融入全球经济一体化的程度日益加深,随着中国消费者对市场经济体会得越来越深刻,2008年不只是中华民族发展的一个拐点,更是中国企业成长的一个拐点,全球市场更加喜怒无常,考验着中国企业的生存能力。做企业就是经历一个又一个寒冬,永远让自己活在寒冬的企业往往能享受一个又一个春天,而那些安享春天的企业往往捱不过一个寒冬。

Prospective point of view: With the deepening of integration into the global economic integration, as Chinese consumers have become more and more profound about the market economy, 2008 is not only an inflection point for the development of the Chinese nation, but also an inflection point for the growth of Chinese enterprises. The global market is even more moody and tests the viability of Chinese enterprises. To do business is to experience one winter after another, will always allow themselves to live in winter business often enjoy one spring after another, and those who enjoy the spring business often suffer a winter.