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建立报业集团,从事多种经营,用不同方式寻求资金支持,进行规模化竞争,是目前中国报业发展的主流景象。在这一竞争中,读者资源和广告资源通过市场壏.越来越集中到少数实力派报纸手中。与此同时高技术的发展和互联网的迅速崛起,使报纸在同广播、电视媒体的竞争中迎来了一次千载难逢的机遇。中国报业积极进军互联网。与广播电视相比,目前报纸的网络化成本更低,效果更显著,网络媒体
The establishment of a newspaper group, engaging in diversified operations, seeking financial support in different ways and carrying out large-scale competition is the mainstream scene in the development of China’s newspaper industry. In this competition, readers’ resources and advertising resources are passed through the market and more and more concentrated in the hands of a few powerful newspapers. At the same time, high-tech development and the rapid rise of the Internet have brought newspapers a golden opportunity in competition with the radio and television media. China Press actively marches into the Internet. Compared with radio and television, the current network costs lower newspapers, the effect is more significant, online media