如何让品牌生长? ——专访嘉诺展示设计负责人韩冰

• 作 者: 王钰
• 出 处: 进出口经理人
• 发表日期: 2017年04期

据统计,在一场有几百甚至上千个展位的展览里,超过半数的买家在展馆平均停留时间不足8小时。在短短的时间内,一些企业让买家对自己的产品甚至品牌留下深刻印象。这其中的微妙之处,其实在于“设计”上的功夫。“展台展示的不仅仅是展品,更是企业的品牌形象。在展会现场,每个展商都有自己的名片,但是有一张大名片,那就是你的展位。”这是嘉诺展示设计(以下简称“DDG”)负责人韩冰分享的其对“展台”的理解,“展台是一张大

According to statistics, in an exhibition with hundreds or even thousands of booths, more than half of the buyers spent less than 8 hours on average in the exhibition halls. In a short period of time, some companies make buyers impressed on their own products and even brands. One of the subtleties, in fact, lies in the ”design“ of the kung fu. ”The booth is not only a display of exhibits, but also a brand image of the company.Each exhibitor has its own business card at the exhibition site, but there is a big name card that is your booth.“ ” Hereinafter referred to as “DDG ”) responsible person Han Bing to share its “booth ” understanding, "booth is a large