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在去年成功开展为消费者“打造你的乐高圣诞”活动的基础上,乐高在新一年的节日活动里已将目标转向鼓励家庭一起携手打造。这一新的活动是以点亮墨尔本联邦广场上10米高的乐高圣诞树为中心。今年的圣诞树将树顶的星星作为主角,整个定制的树顶饰品消耗了13,195块乐高积木和3,456个LED灯,由乐高大师Chris Steininger和他的家人设计。“去年我们通过乐高激发了创造力,并强调了乐
Building on the success of last year’s campaign for consumers, ”Building Your LEGO Christmas,“ LEGO has turned to encourage families to work together in the new year’s festival. This new event centers around the 10-meter LEGO Christmas tree on Melbourne’s Federation Square. This year’s Christmas tree takes the stars of the tree as the protagonist. The entire custom tree-top ornament consumes 13,195 pieces of LEGO bricks and 3,456 LED lights, designed by Lego master Chris Steininger and his family. ”Last year we inspired creativity through LEGO and emphasized the music