论文部分内容阅读
在互联网行业合并潮越演愈烈的背景下,美团、大众点评也从势不两立转向抱团取暖。合并后的新公司估值高达150亿美元,并在寡头格局、资本寒冬和同质竞争等的O2O服务市场站稳脚跟,赢得未来竞争优势。事出有因,合并为果商务部数据显示,2015年上半年我国O2O市场规模达到3049亿元,同比增长80%。预计到2020年,将形成超过万亿元的大市场,如此巨大的体量引发了激烈竞争。仅半年时间,O2O产品和应用就超过数万款,创业企业数以千百计。处于“风口”的O2O领域,创业者、投资人蜂拥而至。
In the context of the intensification of the tide of mergers and acquisitions in the Internet industry, the United States delegation and the public comment also shift from the irreconcilable body to the warm body. The combined company, valued at up to $ 15 billion, will gain a foothold in the O2O service market, such as the oligarchic pattern, capitalist winter and homogeneous competition, to win future competitive advantages. In the first half of 2015, the scale of China’s O2O market reached 304.9 billion yuan, an increase of 80% over the same period of the previous year. It is estimated that by 2020, a large market of over one trillion yuan will be formed, and such a huge body mass will spark fierce competition. In just half a year, O2O products and applications exceed tens of thousands of models, and there are hundreds of start-ups. O2O in the “outlet ” areas, entrepreneurs, investors flocked to.