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伴随着中国电视的娱乐繁华,中国的电视广告人也一直在喧嚣中寻找沉静的声音,倾听观众的声音,客户的声音,领导的声音,广告人的声音,我们找到了乐感,那是一种质感的声音,那是一种富有穿透力的声音,那是一种品质的声音。我一直坚持,品质就是一种传播力,而这种品质能让媒体从繁华回归到质朴,让成长性品牌找到理想的沃土,一超慢慢成熟。其实有一些电视媒体正在成熟中,如盛夏的果实,水灵而饱满,散发着广告人特有的芬芳。阳光的午后,用心灵的笔,素描这四位中央级电视媒体的魅力女性广告人,实在是一件惬意的事,从跳跃的文字间能感受到心灵的宁静和自然。如:琴之雅——声者刘润红;棋之谋—智者张丹梅;书之香——墨者吴瑞艳,画之蕴——秀者党海燕。中国电视媒介已经走过了差异化定位,开始全面系统的品牌运营,而这四位广告领军人依然有一个不可逾越的共同点,那就是写人物都太低调,以至于在我的笔下只能勾勒出她们的印象。她们服务的媒体却有着无法超越的张力和特点,正如中国广告协会电视分会金国强秘书长所言,不可复制,都是唯一的。
With the bustling entertainment of Chinese TV, Chinese TV advertisers have been looking for a quiet voice, listening to the audience’s voice, the voice of the client, the voice of the leader and the voice of the advertisers in the noise. The texture of the sound, it is a kind of penetrating voice, it is a quality voice. I have always insisted that quality is a kind of communication power, and this quality can make the media return to prosperity from the bustling, so that the growth of the brand to find the ideal fertile ground, a super slowly mature. In fact, there are some television media are maturing, such as the fruits of summer, Shui Ling and full, exudes the unique fragrance of the advertisers. In the sunshine afternoon, it is really a pleasant thing to sketch the attractive female advertisers of these four central-level TV media with a pen of heart. You can feel the tranquility and nature of your soul from the jumping texts. Such as: piano elegant - the speaker Liu Runhong; chess plan - wise man Zhang Danmei; book of incense - ink Wu Ruiyan, painting Yun - show party Haiyan. Chinese television media has gone through a differentiated orientation and started a comprehensive and systematic operation of the brand. However, these four advertisers still have an insurmountable common ground that writing characters are so low-key that they can only be described in my works Outlines their impressions. The media they serve has an insurmountable tension and characteristics. As the secretary-general of China Advertising Association Television Branch Jin Guoqiang said, it can not be copied and is unique.