论文部分内容阅读
一个时代有一个时代的强音。三十年改革开放之后,在把物美价廉的“中国制造”送到全球消费者手中之后,在品牌意识唤醒之后,在定位已成为国内营销常识之后,中国正步入三创新时代,即创意、创新、创造。离开一个创字,企业竞争步履艰难,品牌活力瞬间丢失。面对国内市场的一片血红,中国企业面临的却是生存空间被一个个品牌占领,有利可图的细分市场越来越难发现。市场拥挤不堪,竞争与淘汰加剧。中国每年新生15万家民营企业,同时每年死亡10万多家。市场对创新的需求从未像今天如此迫切,Change or Die(或者改变,或者死亡)已是企业迫在燃眉的问
An era has a strong tone of the times. After 30 years of reform and opening up, China has entered the era of three innovations after positioning itself as the domestic marketing common sense after awakening the brand awareness after delivering the cheap “Made in China” to the global consumers. That is creative, innovative and creative. Leave a creation, corporate competition walking difficult, brand vitality lost instantly. The face of a red blood of the domestic market, Chinese enterprises are facing the living space is occupied by a brand, the profitable market segments more and more difficult to find. The market is overcrowded, with intensified competition and elimination. China rejuvenates 150,000 private-owned enterprises each year, with more than 100,000 deaths each year. Demand for innovation in the market has never been more pressing today than it is today, as Change or Die is already an issue for businesses.