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信息时代的到来意味着行业范式的转换,图书出版学会“数字化生存”是其能“活”在当下的理由。本文以华中师范大学出版社的“教辅类”书籍出版作为研究对象,借鉴美国麦格劳·希尔教育出版集团的数字战略,结合中国“教辅类”书籍的本土化特征提出“一拖三”模式,着重探讨“教辅类”书籍如何通过创立虚拟教育社区、对学习机等电子教育产品进行数字授权以及与其他专业网络教育平台合作这三种战略实现“教辅类”书籍出版的数字化运营。在此基础上,笔者以“一拖三”模型为依托,引申思考并探讨从“内容为王”到“渠道为王”的观念转变对数字出版的意义和价值。
The advent of the information age means that the industry paradigm shift, book publishing society “digital survival ” is the reason for its “alive ” in the moment. In this paper, Huazhong Normal University press “teaching aids ” book publishing as a research object, drawing on the digital strategy of the United States McGraw - Hill Education Publishing Group, combined with China “teaching aid class ” the localization of books Put forward the “one to three” model, focusing on how the book of “teaching aids” can realize the three kinds of strategies of establishing virtual education community, digitally authorizing the electronic products such as learning machine and cooperating with other professional online education platforms “Teaching auxiliary class ” digital publishing operation of the book. On this basis, the author relies on the model of “one to three” to extend the thinking and discuss the significance and value of the concept change from “content is king ” to “channel is king ”.