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改革开放30年来,国际品牌越发看好中国市场,先后进入中国,为中国人的生活注入了更加新鲜的消费元素。几年前,国际日化巨头宝洁开始投放央视招标时段,开启了国际品牌与央视紧密合作的时代。随后,联合利华、KFC、高露洁等国际知名品牌竞相“入住”招标段。在国际企业的本土化进程中,央视扮演着举足轻重的地位,成为众多国际品牌“进驻”中国市场的首选传播平台。2007年,借助中央电视台这一战略性合作平台,宝洁、KFC、高露洁、一汽丰田、摩托罗拉等国际品牌继续精耕细作全国市场,不断提升在消费者心目中的美誉度。DOUBLEA、雅芳等更多新的国际客户在本土绚丽绽放,推广品牌形象,拓展品牌疆域。2008年,奥运在中国,国际品牌也在中国!
Over the past 30 years of reform and opening up, international brands have become increasingly optimistic about the Chinese market and have entered China one after another, injecting more fresh consumption elements into Chinese life. A few years ago, P & G, the international daily giant, started to launch the bidding period of CCTV and opened the era of close cooperation between international brands and CCTV. Subsequently, Unilever, KFC, Colgate and other internationally renowned brands competing “stay ” bidding section. In the process of localization of international enterprises, CCTV plays a decisive role and becomes the preferred communication platform for many international brands to enter the Chinese market. In 2007, with the strategic cooperation platform of CCTV, international brands such as Procter & Gamble, KFC, Colgate, FAW Toyota and Motorola continue to intensively cultivate the national market and continuously raise their reputation in the minds of consumers. DOUBLEA, Avon and many more new international customers are glittering in the local market, promoting the brand image and expanding the brand territory. In 2008, the Olympic Games in China, international brands are also in China!